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ASN Promotions
"tell us your needs . . . we do the rest"
Trade Show Exhibit Operation and Management Training Seminar
"What do you do in the booth"?
Make your events pay off, get results, get leads, increase market share, create awareness, introduce new products/services, ROI? You bet!
We will bring our training to your location
"tell us your needs . . . we do the rest."
If you attend expo’s, trade shows, exhibit events or are approaching your market as a sales and marketing organization or using a communication/outreach program, don’t miss this important training seminar. You will learn what to do before, during and after the event to maximize your opportunity.
Please forward this message to your sales people, sales managers, marketing, event managers, public affairs, customer service, employee development, help desk, outreach, communication, and customer relationship management (CRM) staff or others you feel may be interested or need to develop a brief, effective introductory presentation.
Effectively operate a trade show exhibit booth
Dress for maximum effectiveness
Immediately attract or approach visitors and engage in effective conversation
"Magic Questions" identify potential customers at the beginning of conversation
Develop and use your “One Minute Story”
Use proper questioning techniques designed to gather information and identify needs and problems
Effectively record leads and results of the events so they can be used in an overall evaluation of the effectiveness and profitability of the event.
How to “Catch’m" & How to “Let’m go”
Types of prospecting in addition to event marketing
Recommended knowledge, skills and abilities
What to do before, during and after the event
Discussion on positioning statements
Training and discussion on how to determine a ROI
Basis for developing metrics for measuring the overall effectiveness of the event
Discussion on the relationship between corporate and direct marketing
Market planning
Organizational change
Goal setting (based on established revenue baselines)
Sales management
Quality customer service
Side bar discussions on situations and concerns directly related to goal accomplishment.
Anyone who works an exhibit or trade show booth
Newly assigned booth operators
Event managers who work or manage tradeshow/exhibit booths
Marketing personnel responsible for communication/outreach programs
Business developers
Sales and marketing managers
Newly assigned sales people and event marketers
Fee-for-service organizations
Franchise Business Activities (FBA)
Government franchise employees
CASU’s
Anyone involved in the day-to-day trades how/exhibit booth operation
Anyone involved in meeting people and telling the organizational story to prospective customers whether in a trade show/exhibit booth or any other meeting occasion, or those involved in a communication or outreach program
Agenda:
One Full day
Registration: 7:30 AM
Training begins: 8:30 AM
Training ends 4:30 PM
The morning will include instruction and discussion and the development of your booth presentation. In the afternoon we will have some fun role-playing.
About ASN Promotions:
ASN Promotions brings over 38 years experience formulated to provide business development and communication solutions for the new millennia. We are "Customer Focused" and committed to provide quality support, reasonably priced, with quick response. We serve the business community, federal, state and local governments, national and international profit and nonprofit organizations worldwide who want to increase sales, create awareness, market new products and services or keep shareholders and stakeholders informed.
About the instructor:
Charles R. “Doc" Holliday
President & CEO, ASN Promotions
Mr. Holliday has over 38 years of experience in business development, training, marketing, consulting and providing quality customer service with a nine-year career base established in creating and managing marketing and sales offices and conducting marketing and sales activities on a fee-for-service basis within the federal government. Mr. Holliday’s experience in developing organizational marketing offices has been to create what you might refer to as a “Turn Key" operation. Once the office is established it can be managed by outsourcing or can be turned over to qualified, trained individuals within the organization.
Since the beginning of his sales and marketing career, Mr. Holliday has consulted with executives and key leaders at all levels. He has approximately 10,000 hours of teaching experience and has trained nearly 9,000 people (including approximately 1,200 government employees during the period December 1997 to present).
Mr. Holliday earned his B. A. from Columbia College in 1975 where he graduated with honors.
More about ASN Promotions:
For more information about ASN Promotions and an "At-A-Glance" look at all our training, products and services visit our web site at http://www.asnpromotions.com/
All ASN Promotions training courses and seminars can be customized to satisfy organizational needs. For more information you may call direct at 1-(800)-793-3040.
What is included:
Our seminars are designed for 30 to 40 people and include a workbook, handouts and a certificate of completion.
Fees and Payment Information.
Please call for pricing: 1-(800)-793-3040.
We accept corporate, personal and government credit cards (VISA, MasterCard, American Express, Discover) and approved corporate and personal checks. Make payable to ASN Promotions
Contact Information:
Call: 1-(800)-793-3040
Email: training@asnpromotions.com
Fax: 703-897-7181
Mail: ASN Promotions
P. O. Box 6069
Woodbridge, VA 22195-6069
© ASN Promotions
P. O. Box 6069, Woodbridge, VA 22195-6069
1-(800)-793-3040